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| Home :: About us :: CSR :: Pashudhan |
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| Pashudhan: |
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Pashudhan in Hindi means “Animal Wealth”.
The dearth of a quality journal, which failed to recognize animal health care in its entirety, was the beginning of a new era for Natural Remedies as a publisher.
PASHUDHAN started way back in 1974, has daunted on one vision- to reach out to cross section of people, giving them information, news, views, features and current research in animal health and care. In due course PASHUDHAN etched out a new dimension, the target audience started to get more definitive and the concept of "news you can use" rolled out. |
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| Why read Pashudhan? |
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- An effective guide, teacher and friend for veterinarians.
- Pashudhan has all that Veterinarian needs. Right from diseases affecting livestock to what is happening in lab to eradicate disease.
- Information in Pashudhan is categorized into specialties like poultry, farming, pet, research and so on.
- Pashudhan is referred by students and vets for their academic pursuits.
- Cost of Pashudhan is affordable.
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| The main objective of Pashudhan is to disseminate information to nook and corner of the country, reach every farmer, every veterinarian. The profit motive is kept out of Pashudhan. |
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| Target audience and circulation |
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The monthly -'Dedicated to Animal Health Care' reaches people involved in animal
health care, field veterinarians, para veterinarians, students, research scholars and faculty from educational and research institutions; administrators from government institutions; private practitioners; and progressive farmers around country. Today Pashudhan enjoys circulation of over 6000 copies in India and a few neighboring countries. |
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| Regular Features in Pashudhan |
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| The regular columns and features of Pashudhan is one of the reasons for the popularity that it enjoys even among niche` readers. Pashudhan is 8-page tabloid with two colour pages. |
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- Photo feature - A disease or a disorder is illustrated with a photo.
- Poultry News and Views - This column has everything to do with poultry.
- Farmers file - Looking for articles pertaining to any kind of animal farming. This is just the place.
- Clinical Trials - This column tries to bridge the gap between theory and practice.
- Profiling breeds of India - Indian indigenous breeds of livestock is being highlighted through this column with a brief to their characteristics.
- Research spotlight - What is happening in the labs around the world? This is for all those who want to read something new.
- Pet Shop Talk- For all those pet owners who simply love their pets
- 6-Point Blank - Point Blank Interview of field experts
- Book Nook - You can decide if you want to buy or not, a newly released book
- Tail Tales - Animals in various parts of the world make you raise your brows or bring a smile on your face
- The National and International News - Keeps you abreast with current news within and outside the country. Catch up with the latest
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| Subscription Details: |
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1 Year Rs. 120/-
3 Years Rs. 300/- Saving Rs. 60/-
5 Years Rs. 500/- Saving Rs. 100/- + an attractive gift
Subscription rate is the same for Nepal, Bhutan and Bangladesh. For all the other countries it is US $25 for one year. |
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