Rethinking Choline for Sustainable Impact

Choline is a critical nutrient in poultry diets, essential for liver function, lipid metabolism, cell membrane integrity, and optimal growth performance. Deficiency can lead to fatty liver, reduced growth, poor feed efficiency, and compromised productivity—making choline supplementation a non-negotiable component of modern poultry nutrition programs.

As the global animal industry faces challenges to reduce its environmental footprint the search for sustainable nutrition is more urgent than ever. Feed additives play a critical role in balancing productivity with responsible production practices. Traditionally, synthetic choline chloride has been a staple in animal feed, but innovative alternatives like Kolin Plus are now offering promising, environment-friendly options. Here’s an in-depth look at the advantages of Kolin Plus compared to conventional choline chloride and why it’s emerging as the preferred choice for sustainable animal production.

What is Choline Chloride?

Choline chloride is a synthetic compound widely incorporated into animal feed to support liver health, regulate fat metabolism, and promote growth, particularly in poultry. Its effectiveness is well-established, but it comes with considerable drawbacks. As a petroleum-based product, its manufacturing and use present environmental risks, including chemical contamination and residue concerns. Additionally, choline chloride is hygroscopic and prone to clumping, creating handling and mixing challenges for feed manufacturers and farmers.

Introducing Kolin Plus: Nature’s Answer

Kolin Plus is a scientifically formulated feed additive made from standardized botanical ingredients. Unlike synthetic choline chloride, Kolin Plus is natural, residue-free, and aligned with sustainable agricultural practices. Its development was driven by rising concerns over antimicrobial resistance, food safety, and environmental stewardship.

Kolin Plus not only matches the efficacy of synthetic choline chloride but also addresses public health and environmental challenges associated with conventional feed additives.

Key features of Kolin Plus include:

• High Efficiency: 400 g of Kolin Plus can replace 1 kg of synthetic choline chloride, offering a potent and cost-efficient alternative.
• Farmer-Friendly: Non-hygroscopic and free-flowing, ensuring easy handling and consistent feed mixing.
• Environmental Benefits: Botanical origin reduces chemical residues in animal products and lowers environmental contamination risks.
  

Science and Sustainability in Action

The success of Kolin Plus is grounded in extensive research and development. Scientists identified botanicals capable of enhancing endogenous choline synthesis and mimicking choline-like biological functions. By optimizing formulation and leveraging proprietary extraction technologies, a scalable, robust, and affordable solution was achieved.

Beyond animal performance, Kolin Plus contributes to broader sustainability objectives:

• Addressing Antimicrobial Resistance: Promotes residue-free nutrition strategies, reducing the risk of antimicrobial contamination in the food chain.
• Supporting Climate Action: Plant-based formulation reduces reliance on petroleum-derived chemicals, lowering the environmental burden of feed production.

Real-World Impact

Since its launch in India in early 2018, Kolin Plus has expanded rapidly across major poultry and animal production markets. Its registration in the United States (June 2024) highlights growing global acceptance and confidence among integrators and nutrition professionals.

Economic & Practical Advantages

Kolin Plus is not only an ecological upgrade but also a commercially viable solution. Its concentrated formulation means lower inclusion rates and reduced logistics and storage costs, translating into immediate savings and improved feed efficiency for producers.

Conclusion

Sustainable animal production requires nutrition solutions that deliver performance without compromising environmental and public health responsibilities. Kolin Plus, with its botanical base, high potency, operational ease, and alignment with sustainability goals, offers a robust alternative to synthetic choline chloride. For producers seeking to future-proof their nutrition strategies, Kolin Plus represents a practical and science-backed step toward responsible growth.