Global Disruptions Are Deepening the Choline Chloride Shortage – Is Your Feed Formulation Ready to Protect Poultry Performance?

Global supply chains face challenges due to the geopolitical tensions in West Asia, combined with extended shipping routes around the Cape of Good Hope, are creating ripple effects across the feed-to-food value chain. For nutritionists, veterinarians, integrators, and feed manufacturers, these disruptions are no longer distant macro events—they are directly shaping day-to-day procurement, planning, and production.

Among the many feed inputs affected, choline chloride has emerged as one of the most vulnerable. A product deeply tied to the petrochemical industry and long global shipping circuits, it now sits at the intersection of price volatility and supply uncertainty.

This moment presents a critical question:
Is it time to rethink your choline strategy?

Over the past several months, the feed industry has seen unprecedented disruptions:

• Freight costs up by 30–80% due to rerouting via the Cape of Good Hope
• Transit delays of 10–20 days, complicating supply planning
• Higher working capital needs for import-dependent operations

Pricing Pressures on Choline Chloride

• Choline chloride 60% powder: ↑ 10–20%
• Choline chloride 75% liquid: ↑ 5–15%
• Frequent, unpredictable price spikes affecting budgets and formulations.

So what is the solution during this hour? How to restore choline deficiency in livestock under such conditions?

Kolin Plus: More Than A Choline Chloride Alternative

Rather than being a mere replacement, Kolin Plus serves as a greener, more sustainable alternative to choline chloride.

• Kolin Plus provides stable pricing—not tied to petrochemical markets.
• Its reliable availability is less dependent on vulnerable global routes.
• Aligns with global shifts toward environmentally responsible feed solutions.
• Easy to handle and safe to use.
• Lowers inclusion rate: 400 gm of Kolin Plus replaces 1 kg of choline chloride in broilers (dosage may vary as per the region, diet and breed).
• Kolin Plus is compatible with vitamin premixes.
• Non-hygroscopic in nature: free from lump formation.
• Free from Trimethylamine (TMA).
• Helps to reduce the carbon footprint. Till now, Kolin Plus has reduced 1 billion+ carbon footprint.

The feed industry has reached a critical inflexion point where market volatility necessitates a more strategic approach to ingredient selection. Embracing the new narrative that stability serves as a primary competitive advantage in an unpredictable world, Kolin Plus offers manufacturers and integrators a way to de-risk their operations and improve margin predictability without worrying about supply chain crisis.

Global supply disruptions have exposed the inherent fragility of traditional inputs like choline chloride, signaling a clear need for a more robust standard in feed production. The industry now demands solutions that deliver proven nutritional efficacy, stable pricing, and environmental sustainability. 

Kolin Plus embodies these four pillars perfectly. In an era of constant uncertainty, Kolin Plus is the need of the hour, allowing stakeholders to pivot from reactive cost management to proactive resilience while turning market volatility into a strategic advantage.